Is Efficiency Overrated?

Abstract

When we buy our daily cup of coffee, sometimes we engage in a social interaction with the barista, and sometimes we are in a rush. Every day we have opportunities to transform potentially impersonal, instrumental exchanges into genuine social interactions, and the happiness literature suggests that we may reap benefits by doing so; in other words, treating a service provider like we would an acquaintance (i.e., weak tie) might make us happier. In the current study, people who had a social interaction with a barista (i.e., smiled, made eye contact, and had a brief conversation) experienced more positive affect than people who were as efficient as possible. Further, we found initial evidence that these effects were mediated by feelings of belonging. These results suggest that, although people are often reluctant to have a genuine social interaction with a stranger, they are happier when they treat a stranger like a weak tie.